![]() ![]() An example of this is the optional Intertextuality between ‘Harry Potter’ and ‘The Lord of the Rings’, which I only realised since doing this research, however it is quite obvious that the core narratives share quite a lot of similarities. Through partaking in the analysis of this case study and also doing research, I have realised that Intertextuality is much more common than I previously thought, and it can often go unnoticed. The subversive appropriation of mass-media texts (or of characters within them) by fans for their own pleasure. Another lesson I have learn is how common Intertextuality is within films. Without the dedicated fandom staying active and showing they’re interest, it would not have been able to keep going for as long as it has. Miche de Certeau's term 'poachers' can strongly be applied here as the fans of Spider-man are now no longer only reading the content but they are creating. I also believe that the huge amount of interaction and textual poaching in the Shrek fandom is part of the reason that the franchise is still alive and growing. Implying that the vanilla definition of a producer and spectator has changed over time because fans do not just read the media given to them but have now started to produce their own texts. I think it can be argued that without the use of Intertextuality in Shrek, it would not be the huge successful franchise that it is today, as it is part of what made the films so unique and entertaining. Jenkins uses this idea to introduce his own term 'textual poachers,' which he uses to describe how some fans go through texts like favorite television shows and engage with the parts that they are interested in, unlike audiences who watch the show more passively and move on to the next thing. As well as this, it creates a sense of familiarity in a film and also rewards the audience. #TEXTUAL POACHING DEFINITION PDF#Through using it as a case study, I have realised what a great tool Intertextuality can be, as it makes the potential audience for a film much larger and is also a creative way of implementing humor in a film. Textual Poachers and Beyond - Free download as PDF File (.pdf). After doing some research, I found out just how present Intertextuality is within the films, and also how huge the Shrek fandom is. When deciding on another concept to use, I decided on Textual Poaching because I knew that there was a huge Shrek fandom, and I often see Shrek memes and videos floating around the internet and social media. ![]() So when I first read about Intertextuality I knew that Shrek would be a great example. This also shows again how Mario is much more than just a game and is a wide and versatile concept that allows fans to manipulate and claim as their own.I was always a fan of Shrek growing up, and really enjoyed all the references to other films I liked. The Shrek Fandom started around 2009 and has been huge ever since. There is a plethora of fan produced Shrek content all across social media and there are even websites dedicated purely for it. Social media is a great platform for companies to take advantage of as it is free and fans promote it themselves without even knowing by the posting of memes and fan fiction. Textual Poaching is very common within the Shrek Fandom. This is positive as it publishes the Mario franchise on social media platforms and extends the promotion of the game for free. These examples of textual poaching all contribute to making Super Mario successful as it shows how audiences interact with the text and how they take the game’s characters and plot and remix and change it t make it their own. ![]() If you wish to read some I have posted a link below. ![]() These are often published on private sites or quite frequently Tumblr. There are also many fan fiction stories created by fans. These are made by fans and published on social media platforms such as Twitter, Tumblr and Facebook. Some examples of memes created by fans are shown below. Fans love to take the simple concept of the Super Mario plot and twist and manipulate it and create their own stories. There are a lot of textual poaching surrounding Super Mario. This often occurs on social medias in forms of ‘memes’, ‘gifs’ and fan fiction. “The term “textual poaching” was first developed by the French scholar Michel de Certeau in The Practise of Everyday Life (1984) and later developed by Henry Jenkins in Textual poachers: Television Fans and Participatory Culture (1992).” (Levine, 2010) It is where fans / audiences take texts and almost remix and change it to make it their own unofficially. ![]()
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